How to write a compelling business plan

Thursday 17 September 2026

Online

Most plans fail not for lack of ambition, but for lack of clarity, focus and follow-through. This practical session will walk you, step by step, through building a focused, numbers-backed plan you can run all year. We will show you how to translate strategy into clear decisions, ownership and targets, introduce a one-page planning template, and connect it to budgeting, forecasting, utilisation and profit. You will see worked examples, learn how to prioritise the vital few objectives, and set a review cadence that keeps the plan alive and prevents strategic drift.

What you will get

• A one-page business plan template
• A simple business plan process optimised for your team
• Vision-Mission-Objectives (VMO) Cascade
• Insight into competitive advantage – a capability-based view of planning
• Building your financial model and plan  (with leverage)
• First ideas with respect to capability-build plans
• A simple risk analysis
• The key metrics to track, GM, utilisation and EBITDA, and how to set them
• A quarterly review rhythm and artefacts to keep your plan on track

Our speaker