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The Consultancy Growth Network

SALES SERIES: Outreach: getting attention with email prospecting

Thursday 13 May 2021


In this digitally saturated world, how do you get in front of prospective clients? Have you tried email as a form of outreach, but not achieved the ROI you sought? Are you struggling to work out where and how to improve your results?

In this webinar, we heard how SoPro, the team of B2B marketers with plenty of clever tech and lots of data, start sales conversations using email.

Steve Harlow, Commercial Director, shared:

  • the golden rules of prospect email writing
  • SoPro’s tried and tested prospect email template, including the email subject lines that will enhance your open rates
  • the importance, and structure, of a successful follow up email sequence
  • how to handle rejections.

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