LinkedIn is one of the primary channels through which consultancies find new leads. If you’re looking to increase the ROI from your LinkedIn activity, here are our top tips for increasing engagement in your LinkedIn posts.
Nail your headline
The first sentence needs to make the reader pause and think ‘I’ve got to know more’.
Ask for opinions, invite sharing of experiences and get people thinking.
Be explicit about your audience
Say who you’re talking to and express why your post is relevant to them.
Tell a story
Keep it short, write in concise sentences and use plenty of paragraph breaks.
If it suits your writing style and personality, but don’t go overboard!
Offer something new or share something of what you know that your network may not.
Add a link
Or don’t. Not all posts need one – make it work if it’s there.
Link to third party content
And don’t be afraid to politely disagree and invite a conversation with the author.
Make sure they are relevant, and think of the well-connected people.
End with a CTA
Re-iterate your opening comment/question. Be explicit about what you want to happen next.
Add <3 hashtags
Think of the topics people will be searching for.
When people comment on your post, like the interesting ones and comment back.
Don’t forget to:
Include an image, video or doc
They help make your post eye-catching / scroll-stopping.
Launch the odd poll
They are fantastic for engagement, particularly the simple, more personal ones.
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Article | Sales and marketing
Ali El Moghraby
Head of Marketing
The Consultancy Growth Network