BeDeveloped

Before hiring the ever-elusive Sales Director with a magical “black book”, you need to establish your early-stage sales strategy. It would be like hiring a Michelin-star chef, then giving them an empty fridge. Even the best cannot cook without the right ingredients. 

What BeDeveloped does

We help boutique consulting firms put structure around early-stage sales, so growth stops relying on a few rainmakers or one-off campaigns but instead compounds consistently over time. If your CRM is disorganised, outreach is sporadic, and business development confidence varies across the team. We will show you what excellence looks like and guide you step by step to get there.

Start with the BeDeveloped Review

A fast, focused diagnostic that maps how your business development function really operates today and delivers a practical roadmap for improvement. 

What we assess

• Vision and strategic goals alignment
• Your BD model and core processes
• Systems and resource allocation
• KPIs and performance metrics
• ICP and target market definition
• Sales strategy, campaigns and ROI

Why it helps

• Gain a clear, evidence-based view of your business development function and where momentum is stalling
• Identify practical fixes for CRM usage, process, and team activity
• Leave with a prioritised action plan and a documented handbook, then review progress together on a follow-up call

The Outcome

Confidence, clarity, and a realistic sequence of changes that your team can execute with priorities and timelines.

The BeDeveloped ethos: 8 BD capabilities

After the Review, we build capability across eight modules, selecting what you need, or working together through your roadmap. 

1. CRM and process 
   Design a scalable CRM, segment data properly, agree ownership, and embed usage in daily BD. 

2. Lead Generation – strategy and execution 
   Define your ICP and key segments, choose sourcing strategies, and build effective multi-channel sequences. 

3. Campaigning 
   Translate expertise into strong campaign themes, map a yearly cadence that drives business development forward and keeps it aligned with strategic goals. 

4. People and KPIs – team alignment 
   Clarify roles across delivery, marketing and BD. Overcome mindset blocks, coach non-salespeople, and track the right measures. 

5. Reporting and Analysis – understanding the why 
   Build a simple rhythm for pipeline reviews and 1-1s. Differentiate activity from outcomes and make data-driven decisions. 

6. Key Account Management (KAM) – know what you have 
   Identify growth potential, map influence, strengthen cross-sell and up-sell, and set a communication plan. 

7. Team Review and Planning 
   Establish an operating cadence that drives business development forward and keeps it aligned with strategic goals. 

8. Call Coaching and Feedback 
   Structure effective BD conversations using proven questioning frameworks and improve through live reviews and mentoring. 

Every engagement includes a fully documented sales playbook that captures what we set up, so it sticks. 

Three ways to work together

• Review 
  One focused review session, team assessment, scoping and a comprehensive report with timelines and next steps. 

• Implementation / Project 
  Two 90-minute workshops a month + hands-on implementation by a BeDeveloped advisor across the 8 BD capabilities. We will include Templates, frameworks, and continuous improvement. 

• Advisory 
  Ongoing advice, accountability, and coaching to sustain best practice and adapt to new challenges. 

(Prefer to phase work? We can overlap modules to build momentum without overloading your team). 

Why BeDeveloped

• Specialists in boutique consulting, with conversations across 1,000+ leaders informing what really works in this market 
• No gimmicks, no spray-and-pray lead promises. We help you build a sustainable BD function that supports long-term, profitable growth 
• Practical, collaborative and evidence-led, embedding habits, tools and ownership, so results last 

Client testimonials

In Partnership with The Consultancy Growth Network

Typical challenges we solve 

• Lack of a clear, documented BD process 
• Ineffective or under-used CRM 
• Sporadic outreach and weak campaigning cadence
• Unclear ownership and KPIs, reluctance around BD activity 
• Pipeline visibility and reporting gaps 
• Over-focus on C-suite, limited lead source diversity 

What you receive  

• A practical roadmap that prioritises the biggest levers 
• A ‘cleaner’ CRM that people regularly use 
• Campaigns and sequences that create consistent pipeline 
• A confident, aligned team with clear roles and measures 
• A living sales playbook that codifies how you win 

Ready to build a BD function that delivers, quarter after quarter?

Join the waiting list and request the BeDeveloped Review.
Fill in the short form and we will get in touch to understand your goals, share availability, and recommend the right path.

FAQs

Who is this for?

Boutique consulting and professional services firms that want a more intentional, systematic approach to early-stage sales.

Do you work with our existing tools?

Yes. We optimise what you already have first, then recommend changes only where they will materially improve outcomes.

How quickly can we see movement?

Most firms feel immediate clarity from the Review, then begin to see improved discipline and pipeline from the first campaign cycle.

Can you train non-salespeople?

Absolutely. We coach consultants and leaders to be confident contributors, with frameworks and live feedback.

About BeDeveloped and TCGN

BeDeveloped is a trusted delivery partner to The Consultancy Growth Network, focused exclusively on building effective business development processes for boutique consulting firms.