A route map from content creation to ROI

Wednesday 16 July 2025

Online

Fed-up of being asked to write content for marketing and then not getting a return on the time invested? Are you coming to the conclusion that marketing just doesn’t work for your proposition?

This is a very familiar story. Sadly, getting members of your team to write blogs whilst on the bench and having your marketing team post some self-congratulatory messages on LinkedIn, will simply not generate the leads you crave.

Following on from the previous session run by Create Engage “The ROI-led marketing strategy for your consultancy”, this workshop will take you to the next stage. Create Engage will be sharing their content framework so that you can go away and use it with your team the next day.

Topics Nick Synnott will be covering include:

• the root cause of the problem and why you’re not seeing ROI from the blogs you’re writing
• the four key elements that your marketing content needs to cover if you want to achieve results
• understanding the different content types and how they can be used to best effect in your marketing
• examples of how this framework has delivered value for boutique consultancies like yours so that you can replicate their success.

Our speaker