Wednesday 22 June 2022
Content marketing should be a central pillar of your consultancy’s growth strategy. Amongst other things, it helps make you more visible, builds trust and improves conversion rates.
In this session, Matt Hodkinson from TGO gave consultancy owners and marketers a framework for how to use content to earn and retain attention as you attract, convert, close and delight your audience.
Matt explained how to:
- design social content that stops the scroll and generates the right reaction
- create nurturing content that nudges prospects through your client journey with more consistency
- craft content that closes and onboards the best-fit clients, and sets the tone for a long and mutually prosperous working relationship