Developing a sustainable business development function

Wednesday 14 May 2025

Online

Let’s get tactical! Establishing a robust business development function is crucial for sustainable growth and client acquisition. A systematic approach ensures consistency, efficiency and scalability.

This interactive workshop will outline how consultancies can enhance your ability to attract, engage and convert prospects, ultimately driving growth and success.

Luke Badiali and George Berrington, both senior business development leaders in the TCGN team, will address the following challenges.

• Leverage your CRM: How to organise your existing client data and your prospect data to maximise your return on your CRM investment
• Define your target market: Identify your ideal clients, their pain points and industry challenges to drive tailored messaging that will resonate with them.
• Create a sales funnel: Design a structured sales funnel so that you can manage prospects from initial contact to conversion.
• Qualification criteria: Establish criteria to qualify leads based on factors like budget, decision-making authority and urgency, ensuring you focus on high-potential prospects to optimise your resources and efforts.
• Effective outreach and automation: How to leverage automation whilst not losing the need for bespoke communication.
• Harmonise sales and marketing: Put a process in place to ensure sales and marketing are connected and on the same page.

This session will include TCGN member stories as to how they have benefitted from a systematic approach to early-stage business development.

Our speakers