Differentiation: how to truly stand out

True differentiation really is the holy grail. You get to charge more, win more and make a bigger difference. Saying what makes you special is your people, generally doesn’t cut it. So what does true differentiation look and feel like? How could you be differentiating further?

Marc Jantzen (TCGN Founder) and Alan Morton (SBR, MD) discussed this topic in depth, sharing insights and models that will enable you to evaluate where you are on the differentiation maturity scale and inspire new ways to improve your level of differentiation.