Thursday 28 January 2021
As consultants, we are sometimes too competent for our own good: we can solve whatever problem our client throws at us. As a result, we end up with a collection of competencies that we struggle to take to market, rather than a clearly defined value proposition for which we strive to become famous.
This workshop provided you with a vehicle to assess your Unique Value Proposition, and identify key areas to work on to improve.
It gave you a methodology to re-consider your level of differentiation (or lack of) and provided examples of how your business can be transformed through crystal clarity of your proposition.