How to grow your existing accounts

Thursday 10 February 2022

Online

We all know that existing clients have a greater propensity to buy than new prospects – so why is it that founder-led consulting firms fail time and again to consistently and creatively invest in growing their existing relationships?

Unlocking the potential that sits within your consultancy’s current account base relies on you having the right focus and processes in place.

To help you get this right, we have invited Alan Morton, Managing Director at SBR Consulting, to share:

• the account planning best practices employed by the fastest growing consultancies
• the key account management templates and tools that build on the foundations of service delivery excellence
• the critical behaviours for executing account plans that delight and retain existing clients in the long term.