Marketing: Accurate attribution

Thursday 30 September 2021

Online

With the right marketing and lead generation reporting, you can not only determine where your new business is coming from, and how well your marketing efforts are performing, but also use those insights to inform and optimise an effective strategy in future.

With advancements in analytics and reporting, fewer than 25% of marketers now find themselves unable to demonstrate the impact of marketing upon revenue (HubSpot 2020).

In this workshop, Matt Hodkinson from Total Growth Ownership shared useful frameworks and templates to help you to:

• determine the right marketing and sales metrics to focus on in your consulting business
• gain access to relevant KPI’s using analytics and reporting technology
• learn the models of attribution
• start the journey towards becoming an insights-led marketing and new business machine.