Monday 10 July 2023
Creating a structured marketing plan from scratch can be a daunting task, but in this value-packed workshop, Matt Hodkinson provided members with the tools and guidance they needed to create low-input, high-output campaign plans.
The session covered:
- How to structure marketing campaigns without compromising on creativity and appeal.
- Which assets will generate the greatest amount of engagement and response, with the least effort.
- How incorporating a simple split-testing strategy into your plan can all but guarantee improvement in results over time.
Matt is a veteran inbound and social marketer, and he is the marketing specialist advisor to our community.