Thursday 13 February 2025
12 – 1pm, online
Online
Many consultancy leaders overlook the critical role of market positioning, often focusing instead on increasing marketing activities. However, a strong market position is the key to charging premium fees, with reduced price resistance, all whilst shortening sales cycles. This exclusive online workshop was designed for consultancy leaders who want to refine and optimise their positioning and messaging, to create greater impact with far less effort. It delivered actionable insights to elevate your consultancy’s market presence.
In this interactive and fast-paced workshop hosted by Matt Hodkinson from Total Growth Ownership (TGO), members learned how to:
- define and articulate their unique value proposition for unrivalled levels of attention
- justify premium fees – proven strategies to ensure clients understand the value they provide, and overcome price resistance
- realise the compounding effect of optimal positioning throughout the client journey
- take ownership of their category and claim their rightful place as the ‘go to’ in their sector.
Matt also shared some real-world success stories from TCGN members; inspiring case studies of consultancies that have successfully transformed their positioning and pricing strategies, for greater commercial success.
Our speaker
Matt Hodkinson
Matt is a veteran inbound and social marketer, and he is the marketing specialist advisor to our community.
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You have already been invited to this event. Please find the invite in your calendar and accept to attend.