Tuesday 10 September 2024
12pm-1pm
Workshop
Online
One of the top challenges we hear from consultancy leaders is that they’re not generating enough leads. Often they are good at building a relationship and sealing the deal once they’ve got to know a client, but they just aren’t getting enough opportunities to start new relationships with the people they want to work with.
That’s where an effective marketing strategy comes in.
In this jam-packed hour, Nick Synnott, Director at Create Engage, shared:
- his framework for how to build an effective marketing strategy for your consultancy in one day or less
- why targeting the C-suite is killing your ROI: the importance of understanding your audience and how to market to them
- what channels you should be using to turn your strategy into leads.
As well as exploring different approaches to your marketing strategy for different budgets, Nick shared Create Engage’s tried and tested digital marketing framework, for you to use to build your own marketing strategy.
And he was joined by fellow TCGN member, Adam Lawrence, Founder of Create Cadence who shared how he has used the framework to generate promising new leads for his consultancy
Our speaker
Nick Synnott
Nick is the director of Create Engage, a digital marketing agency for the management consulting industry. As a former consultant, he understands the challenges of delivering effective digital marketing that engages prospective clients and generates leads.
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