Why clarity wins: How SCOPE8 boosted lead response by 10x

According to TCGN research, consultancies with a ‘very different’ value proposition are twice as likely to achieve fast growth (26%+ annual revenue growth) and high profitability (60%+ gross margin). So, what happens when a firm transforms its brand to reflect a clearer, bolder identity?

We spoke with TCGN member Leonardo Uehara, Founder and CEO of SCOPE8, to understand how their rebrand led to a tenfold increase in lead generation response rates and helped reposition them in the market as a purpose-driven, high-impact consultancy.

The challenge: A global brand without global agility

SCOPE8 originally positioned itself as a global one-stop-shop consultancy, covering everything from strategy to implementation. While this broad positioning created the perception of scale, it also led to several structural challenges.

Growth was largely dependent on personal relationships and hands-on involvement, rather than brand-led demand generation. The need for global alignment across offices created a rigid structure that limited responsiveness to local market dynamics.

As Leonardo puts it, “We had the rigidity of a big business, but the risks of a small one.”

Their average lead response rate – measured from first contact to initial reply – hovered between 7% and 13%, underscoring the difficulty of breaking through with a generic value proposition.

The turning point: Rebranding with purpose and precision

Leonardo told us, “We started by reflecting on our purpose (what we are here for that is an expression of our strengths, has a market appeal and that is distinctively competitive compared to the best in the market), which guided the rebranding.”

Recognising the limitations of their existing identity, SCOPE8 embarked on a full strategic rebrand, starting with a deep exploration of their purpose. They asked fundamental questions.

This reflective process helped sharpen their positioning and led to a clearer articulation of the firm’s unique value. Rather than trying to be everything to everyone, SCOPE8 identified a cross-functional sweet spot where operations, supply chains, processes and environmental goals intersect.

They also made a deliberate shift toward a boutique positioning, signalling focus, expertise and differentiation from large, generalist consultancies.

The new proposition: From broad capability to bold mission

Today, SCOPE8 is defined by its specialised focus and environmental mission. The firm’s name itself reflects their core expertise: ‘Supply Chain, Operations, Processes and Environment’. Their work is guided by their ‘3-Zero Quest’:

“These are the golden rules of our business”, Leonardo says. This mission-led framing gives clients a clear sense of what SCOPE8 stands for and the tangible outcomes they deliver.

The Impact: 75% response rates and stronger market positioning

The results of the rebrand have been striking. For example, their supply chain electrification programme now sees a 75% response rate from first contact to initial client reply compared to 7-13% previously.

This leap isn’t just about marketing, it reflects a deeper alignment between what SCOPE8 offers and what its clients care about. Their new messaging is more relevant, more focused and more value-led.

Clients are responding because SCOPE8 now speaks directly to their strategic priorities: especially the need to reduce carbon impact, improve operational efficiency and deliver measurable returns.

Key takeaways for consultancy leaders

SCOPE8’s experience offers several valuable insights for leaders of consulting firms.

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