Guide to strategic alliances

90% of owners and directors of founder-led consulting firms regard alliances as an important part of their upcoming business strategy. In fact, after referrals, they are seen as the second largest source of new business*.

But….despite there being clear drivers for value generation in consulting alliances, over three quarters of consulting owner respondents to our recent survey wanted more guidance and tools to help make their alliances succeed.

Why alliances fail and how to help them succeed

During our research, we found out why leaders thought their alliances failed, and also what they thought lay at the heart of their successful partnerships.

We have used that research, insights from our Growth Experts and contributions from Anoop Nathwani and Peter Simoons from Alliance Accelerator, to produce our interactive guide to strategic alliances for founder-led consultancies.

The guide shows consultancies turning over between £/$ 250k – £/$ 10m how to successfully develop and implement an alliance strategy. It provides you with an understanding of the current trends and opportunities for value enhancement from alliances in the founder-led consulting space, along with an overview of why alliances fail and most importantly how to make them succeed.

The over-riding message to founders of consulting businesses is this: if you don’t have an alliance strategy built into your growth strategy, you are missing a valuable opportunity.

Explore additional ways to bring in new business to your consulting firm, including sales tips and free events, with our Sales Boost resources.

*The Consultancy BenchPress 2020/21

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Article | Sales and Marketing

Written by

Ali El Moghraby

Head of Marketing

The Consultancy Growth Network

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