Marketers in Consulting
What is Marketers in Consulting?
Marketing a consultancy isn’t just a challenge – it’s a craft. It demands nuance, creativity, and deep understanding. From shaping distinctive value propositions to building trust in niche markets, consultancy marketers walk a tightrope between strategy and execution, often solo. That’s why we created Marketers in Consulting – a monthly peer group where you don’t have to navigate it all alone.
Led and facilitated by Matt Hodkinson, our Specialist Marketing and Positioning Advisor and founder of TGO, this is a forum for the marketers within our community to share insight, build capability and solve real-world marketing challenges, all in a structured, high-impact format.
Who is it for?
Marketers in Consulting is available exclusively to Corporate and Advisory members of The Consultancy Growth Network. It is designed for the individual in your business who is responsible for marketing – whether a dedicated marketing lead or a partner with marketing responsibilities. Whether you’re flying solo or part of a small team, this is your space to connect, learn and grow alongside others who truly understand your world.
How does it work?
Each month, the group meets for a 90-minute virtual session focused on a key area of consultancy marketing – such as LinkedIn campaigns, event promotion, email strategy or thought leadership. There are also frequent “critique sessions” where the group runs the rule over recent or planned marketing assets and activity; designed to ensure maximum impact and performance.
Each session includes:
- an accountability check-in, to ensure members are taking action from month to month, and making progress in their marketing maturity journey
- a deep dive on a focused topic to build capability and raise your marketing maturity
- a hot seat mastermind where members bring live challenges or opportunities for group input
- implementation-ready insights and examples from real consultancies.
Sessions are highly practical, combining expert insight with peer-led problem-solving. You’ll leave each session not just with ideas and plans, but with renewed energy, clarity, and the reassurance that you’re heading in the right direction.
What makes it different?
Unlike traditional marketing groups or generic forums, Marketers in Consulting is built specifically for consultancies and run by someone who understands their nuances. You’re not starting from scratch – you’re learning from others who’ve faced the same challenges and found a way forward.
What are the benefits?
Specialist-led
Each session is led by Matt Hodkinson, a seasoned consultancy marketer and the founder of TGO. As The Consultancy Growth Network’s Specialist Marketing and Positioning Advisor, Matt facilitates conversations that are both strategic and grounded in lived experience.
Consultancy-specific
The group focuses solely on what works for consultancies. While many tactics exist for general businesses, only a few consistently drive results in consulting. We focus on those.
Confidence-building
Members consistently tell us that they gain confidence – in the decisions they make, in the campaigns they run and in how they report to leadership. Hearing what has worked (and what hasn’t) saves time, money and stress.
Time-efficient
With just 90 minutes a month, the ROI on your time is significant. You’ll save hours of research, avoid costly mistakes and move faster with clarity.
Peer-powered
You’re part of a trusted group of marketers with shared challenges. This isn’t a broadcast; it’s a conversation – interactive, collaborative, and focused on solving real problems.
Why join?
If you’re responsible for marketing in your consultancy and want to:
- Learn what’s actually working in similar businesses
- Develop your skills in a consultancy-specific context
- Accelerate your impact without wasting time
- Gain practical tools, tips and templates you can apply immediately
- Build confidence when presenting marketing plans to your leadership team
…then Marketers in Consulting is for you.
What next?
If you’re ready to get involved, here’s how to take the next step:
- Already a Corporate or Advisory member with a marketer holding a seat on your plan? Simply speak to your account manager – we’ll get you set up for the next session.
- A Corporate or Advisory member without your marketer involved yet? You can add a dedicated marketing seat for just £100 per month – a small investment for a big impact.
- Not yet a Corporate or Advisory member? Explore membership options and discover how The Consultancy Growth Network can support your entire firm’s growth journey.
